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2016 Mobile Ad Summit
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27
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7:00pm
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How to Chair a Meeting
Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

How to Chair a Meeting is one of the most important skills required for Chairmen and Executive Director of Management. There are various roles that the Chair has to play: the moderator, timekeeper, speaker, traffic cop or the psychologist. In essence the overall role is to serve all the needs of the organization, the invited guests and meeting goals. During How to Chair a Meeting, perfect for people in senior management level, you will learn how to effectively play all the roles and what to do prior to and after your meeting

It is common for people to ask, "How long should I have been in the meeting?" This is often because they do not understand the process and usually give little thought to the issues that need to be addressed. To start with the Chair, you should start by asking the other members if they have any questions. Once this is done you can then move on to the agenda item and begin the procedures needed for the meeting.

Robert Hale, author of How to Chair a Meeting says, "A good starting point is a simple statement about the agenda, followed by a detailed account of the points to be discussed and of the time available for debate." For Robert Hale, "The essence of a successful session is first to attain agreement upon an agenda. Then comes the selection of issues to be debated and to find out who will chair the meeting and who is going to propose the issues." The selection process for speakers should be based on the selection of issues on the agenda and the desirability of each. If the opening statement does not cover the issues then the Chairperson should ask a question for the speaker to develop his or her opening statement.

For most meetings it is customary to have a summary of minutes after the meeting is over. All members should be notified about the summary and the agenda. Summary minutes should include the minutes of the meeting as well as a list of people who were present at the meeting and their role in the meeting. A meeting software program may also provide templates for summary minutes. The templates are usually self explanatory and easy to use.

When it is time for the Board to decide how to chair a meeting, they have certain steps they need to take. The first step is for each member to give voice testimony to the Board. The members giving the testimony should state what they saw, heard, or observed during the meeting. These include who was present, any challenges that were faced, and any recommendations that were made.

Many new board meetings will utilize meeting software in order to keep the meetings easy to listen to and more informative. One feature to look for is a multi-point voting. Multi-point voting can be used to divide up the board into sections. Each person can choose to take part in one or all sections of the meeting. The more people that participate in these meetings, the better chance there is for important issues to be resolved.

When finding solutions for the question of how to chair a meeting, you must know what is expected of you. For example, during emergency meetings, it is necessary to be able to quickly identify problems. Emergency meetings usually require that attendees stay away from the main conference room. A small breakout session may be called in an attempt to solve the problem quickly. If this is not possible, you and your attendees should be notified so that you can all get back to the main conference room.

It is important to make decisions without being too informal. In order to make decisions during a meeting, it is important to take action. If your agenda calls for a report to be presented, you should be able to prepare a rough draft that outlines the issues that need to be addressed and how the project should be tackled.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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